A very commercial company who’s looking for a new franchise, especially with the re-emergence and popularity of the slasher genre seen within recent years, is likely to fund and take on The Steps project - particularly those with an established history of horror films that has done well in the box office. After researching the different kind of production companies in existence as well as the type of films which they usually distribute, New Line Cinema would be the top choice of distributor for The Steps.
A nightmare on elm street 1984 opening
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They would be highly likely to distribute The Steps considering that they already have a large repertoire of horror films within their lieu such as the previously mentioned A Nightmare on Elm Street , The Texas Chainsaw Massacre, Final Destination etc. Horror is a genre that they are comfortable with and well experienced in marketing, and their previous films have done very well in the box office (e.g.Final Destination making an international gross of approximately £67,760,350.02) in addition to being generally well received by critics.
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The Steps similar to the other horror films that they have previously distributed and in many respects follows the conventions of the genre which will make it easier to market to the masses. For example, it features an adolescent cast with a concealed male killer, many violent scenes that are filled with gore but not so much that it would by necessity have to be rated R – it could still be marketed as a fifteen age rating and therefore not lose money by being forced to a higher age rating.
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These conventions are the same as Final Destination, which they marketed to great success, a cult status and then grew it into a franchise and similarly achieved cult status in a film with those horror conventions A Nightmare on Elm Street. New Line being a very commercial company, and The Steps already having a high appeal due to its being easily marketed to its clear target demographic of teenager and young adults, New Line Cinema would have the appropriate experience and marketing know how to be able to distribute The Steps successfully.
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